davidbourne.com

This quote is an effective summary of the most important lessons I’ve learned in my short experience with Social Media. If we can do this, we’re “all good”.

The #1 Conversion Killer in Your Copy (And How to Beat It) | Copyblogger

How to kill the troll

Killing the troll isn’t easy, but you have to do it if you want to monetize your site.

Trustworthiness, transparency, credible authority, lots of high-value content, and just plain old decency are your best weapons.

Everything on your site needs to show that you can be trusted. Real contact information. Showing your photograph. Displaying seals for anti-hacker technology and the Better Business Bureau on your shopping cart. FAQs that actually answer questions. Clear, reassuring calls to action.

Every detail matters. Even things like hosting your site on your own domain, or how frequently you post. Everything you do needs to build trust and kill the troll.